For World Heart Day (29th September) The Heartbeat Trust team had a information stand in St. Vincent’s University Hospital and took photos of staff and patients holding their branded social media frame in an effort to raise awareness of heart health and heart failure prevention. These photos were then uploaded onto social media platforms such as Facebook and Twitter, for fans to Like, Share and tag themselves in.
To run alongside this event, the Heartbeat Trust ran a social media competition to assist in the growth of their online profile. The Happy Pear, kindly donated their cookbook ‘The World of the Happy Pear’ for a spot prize and the response was excellent.
Social media is an excellent way of driving communication and patient engagement which has become a key communication strategy for the Heartbeat Trust in promoting on-going fundraising activities and awareness campaigns.